How to Increase Brand Awareness on Instagram?
Instagram is not just an eye-pleasing, mobile-friendly platform that you can use for fun. It is also an amazing tool that can incorporate many of your digital marketing campaigns, boost brand awareness and inspire engagement. If you'd like to get things rolling for your brand on Instagram, here are the tips you will need to use:
- Drive incremental reach with hashtags
Utilizing hashtags is one of the best ways to find the target followers, improve your posts engagement, and build a community around your business. If you have a public personal or business Instagram account and add a hashtag to your post, it will reach a much wider audience thanks to its increasing visibility with a tag. All you need to do is add keywords and choose an existing hashtag. You will be stunned but once you use one of the relevant hashtags and check your posts statistics later on, it will be crammed with higher impressions and engagement rates that you ever had before.
- Stick to your brand personality
You need to have a direction and post images, videos that primarily reflect your goal and are linked to your brand’s personality. Sometimes, we tend to go off the topic and get carried away when there is a strong temptation to share more diverse content. Thus, we forget about our brand personality and image. However, it is imperative to share content that feels like it was made by a person with a heart and soul. You keep your brand voice across Instagram posts or Stories but at the same time make sure it is human-centric.
- Make the use of Instagram Stories
One more thing that many brands are leveraging is Instagram Stories. It is one of the fastest ways to deliver fresh content and keep your audience engaged. It is a wonderful Instagram feature where you can post gorgeous images, engaging 15-second videos, add polls, ask questions, use effects, music and much much more. This variability guarantees you better overall engagement and awareness. Therefore, if you are looking for an effective way to reach out to your audience and humanize your brand, Insta Stories will help.